Search Engine Optimization

Search Engine Optimisation or SEO is the art of promoting a website to search engines like Google so that your website becomes more visible in searches. This is done by creating optimised pages and content on your website, through selected keywords and keyword-phrases, and actively working to build the reputation of your website pages and brand online. Just like in the physical world your online reputation is built on the views of others. Google, Bing and Yahoo looks across the web and Social Media to find out who is linking to your webpages and how popular you are.

The term SEO is self-explanatory, but the implementation thereof is not. It is an in-depth process of manipulating programming code, natural language processing (NLP), taking advantage of search engine algorithms (the way search engines think, also known as PageRank Algorithms) and improving your website performance to beat out that of your number one competitor.