Advertising & Marketing
In simple terms, this is what you need to know: We have the ability to show your ideal customer, your ideal product, with the ideal messaging. If the person to whom we are showing your product is interested, we will guide them through all the information and lead them to make contact with you. From here, you have a well informed potential client with whom you should discuss the details and make the booking — all this, with pin-point-accuracy and at unbeatable prices.
In more details, our marketing can be understood as the use of digital channels to market your company to prospective clients in a manner much cheaper than attending shows or paying commissions.
Exactly how we will do this all depends on 1) Your budget, and 2) Your company's goals. If your goal is to attract more prospects, we will be focusing much more on direct sales advertisements, while if your goal is to engage with hunters from around the globe, then engagement based marketing will be the route we take.
If you are ready to learn more about how your company can move forward and utilise cheaper, quicker and much easier marketing, contact us today.
In more details, our marketing can be understood as the use of digital channels to market your company to prospective clients in a manner much cheaper than attending shows or paying commissions.
Exactly how we will do this all depends on 1) Your budget, and 2) Your company's goals. If your goal is to attract more prospects, we will be focusing much more on direct sales advertisements, while if your goal is to engage with hunters from around the globe, then engagement based marketing will be the route we take.
If you are ready to learn more about how your company can move forward and utilise cheaper, quicker and much easier marketing, contact us today.
NEW Marketing Technologies for Outfitters
For 2020, we have stepped it up even more. If you are not yet making use of modern marketing, you are missing out!
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Advertising & Marketing Breakdown
Modern advertising & marketing consists of various different methods and technologies. This breakdown does not even begin to scratch the surface of what is possible but only serves to explain how it could work.
Pay-Per-Click
Pay-per-Click (PPC) marketing is where we use various existing technologies to deliver your advertisement to a very specific type of person. With this marketing strategy, your marketing budget will only be affected when someone clicks on your ads. Many of the existing platforms you already know very well, and others are less well known. Some of the most popular services which are used and are familiar to you are Facebook, Instagram & YouTube.
Website as a Sales Machine
Your website is, by far, the most powerful tool in your sales toolbox. Many outfitters look at their website as nothing but an informational page, an interactive brochure if you will. This mindset is completely backwards.
Potential clients go to your website to learn about a few things in a predictable order. First, your product. Do they like your product, what it looks like, what it offers and naturally the cost thereof. Secondly, when they have established they like your product, they want to look at you. Are you a reputable outfit? Who are your employees, your PH's? How much experience do you have and how does the lodge look.
These are simple examples of information that a potential client will need; information which would take you time to give them. But with a well-designed website by KCSS, not only will we give all this information from the get-go, but we will be doing so in a manner which would encourage prospects to like you. To engage with them in a manner that builds trust and motivates them to make contact.
All of this, without you lifting a finger. That is the beauty of a Website as a Sales Machine.
Click to learn more about our Website Development services >>
Sales Funnels
A sales funnel is an industry term for what is essentially a very old, practical & logical technique in sales - only this time it is digital. Once we have the attention of your potential client, we need to give them all the required information to ensure that they are informed. After they have received the information, we need to ensure that they are interested in your company after which we need them to make contact with your company.
As you can see, there is a delicate balancing act between the giving of information, qualification of potential clients and the motivation to have clients contact you. The use of sales funnels does this balancing.
As you can see, there is a delicate balancing act between the giving of information, qualification of potential clients and the motivation to have clients contact you. The use of sales funnels does this balancing.
Social Media & PR
When we say "social media" people already start thinking of their kids. It is for them; it only works with the young generation. If you are also one of these people with such a mindset, then you are entirely missing the point, and you genuinely have fallen behind further than you can imagine.
In short, social media has opened doors previously not available. You now can communicate easily with anyone from across the globe. Not only that, but you can build a community of like-minded people, all focused on your brand and what you have to offer. You can quite literally build a following and then use it to your advantage.
Click to learn more about our Social Media & PR services >>
In short, social media has opened doors previously not available. You now can communicate easily with anyone from across the globe. Not only that, but you can build a community of like-minded people, all focused on your brand and what you have to offer. You can quite literally build a following and then use it to your advantage.
Click to learn more about our Social Media & PR services >>
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