When it comes to the presentation of your brand, not one penny should be spared. Our studies show that it takes a potential client one-tenth of a second to form their initial perception of your company. This is a subconscious event and will have an impact on the first communication you have with them. 

On a more conscious level, your brand is the only thing that separates you from your competition when a client is shopping around. They will look at prices, yes, but then those prices will be compared to the "feeling" they have about the value you will give them. 

This is where clever and effective branding comes into play.